Jeff Swearingen is currently the Senior Vice-President of Customer Strategy and Marketing for Frito-Lay North America. His team is responsible for Retail Analytics, strategy and marketing, as well as the Marketing Center of Excellence and Design. He is a 17-year veteran of PepsiCo, having joined the Company in 1994. Jeff has a Finance degree from the University of Oklahoma and an MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Jeff, his wife Lynn, and their two sons, Connor (9) and Tyler (7) live in McKinney, Texas. Jeff enjoys travel, fishing, exercising and spending time with family.