David Burkus On Why Great Ideas Get Rejected

Have you ever debuted an exciting new idea to the world only to receive a lukewarm or even highly critical response? Well, get used to it. Mounting evidence shows that we all possess an inherent bias against creativity. David Burkus shares the good news that there actually is something we can do about it.

David Burkus is Assistant Professor of Management at Oral Roberts University where he teaches courses on creativity, innovation, entrepreneurship and organizational behavior. He is the founder and editor of LDRLB, an online think tank that shares insights from research on leadership, innovation, and strategy. He is the author of the forthcoming book Myths of Creativity to be published in Fall 2013.